how long do laser printer toners last

Most printers are sold at a loss, with the manufacturer making money from selling the supplies needed to print, rather than from the printer itself. Is Sketchbook Paper Good For Watercolor? (source), Were on a mission to fix the broken user review system. It has been a while since anyone has replied. If youre using skin-care or makeup products that are past their expiration date, you could be causing irritation or redness to your skin. We print aroun 200 pages/day, and we change it bout once a month. Itll be very helpful for me, if you consider sharing it on social media or with your friends/family. Keep in mind the following: Heat, humidity, dust, and vibration all play a part in the longevity of a printer. Type of printout (text document, photo, etc. WorkAroundTC.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. By keeping the laser print clean, the person can increase the shelf life of the toner. With toner cartridges, as long as they are kept dry and no moisture gets inside, they give good results long after their expiration date (in case there is one mentioned on the cartridge). Save my name, email, and website in this browser for the next time I comment. How to Print in Black and White on Mac, Windows, and Linux? How Long After A Tattoo Can You Shower (And Why). The toner dust may become slightly less effective over the years, but the cartridges should still function. The main factors affecting your printer ink longevity include: We DON'T recommend using expired ink cartridges because they can easily damage your Canon, HP, Brother, Epson printer, and any other printer. A toner is generally a type of powder mixture that would be used in the printers. Toner powder is more affordable for high-volume print users because it is more efficient and less wasteful. However, their cost per page may be higher due to slower printing speeds. By using this site, you accept the. Dense pages filled with small font text or graphics will dramatically reduce this output and you may only get up to1,000 pages per cartridge. To extend the life of your toner cartridge during use, choose a high-yield option or adjust the settings on your printer. Be sure to run a print job at Dont use a vacuum cleaner or compressed air this may damage printer parts. The high yield toner could run for printing more pages. You can adjust the settings on your laser printer to help maximize the efficiency and overall yield of the toner cartridge. Websomething that is long: The signal was two longs and a short. To maximize the toner cartridges lifespan, it is extremely important to regularly clean and maintain the laser printer itself. If the cartridge has been left in its original packaging and stored correctly, it should boast a near-infinite shelf life. Therefore, avoid using the vacuum cleaner or any type of compressed air for cleaning purposes. Old English lang "having a great linear extent, that extends considerably from end to end; tall; lasting," from Proto-Germanic *langa-(source also of Old Frisian and Old Saxon lang, Old High German and German lang, Old Norse langr, Middle Dutch lanc, Dutch lang, Gothic laggs "long").. Maybe those cartridges are left over from when you bought a new inkjet. 11-10-2018 I have weighed the original cartridge that shipped with the unit and it weighs 535 grams AFTER initialization and set-up pages printing. Cricut Settings For Or 110 Ib Cardstock: Print Thick Papers. But how long do these printer toners actually last? How long do printer cartridges last unused? For example, if someone would do the printing using the print mode, then it would help in increasing the shelf life of the toner. So, if youre looking to add toner to your skincare routine, be sure to start slowly and use it sparingly until you know how your skin will react. High-end commercial inkjet printers are used for product packaging, posters, marketing materials. How long does ink tank ink last? Calculating arrival date. Never compromise on the quality of the toner. Home usage is less frequent, and usually people prefer using an inkjet printer for it. Its a battle thats raged for centuriesink vs toner! Awesome content. Plus, leaving the printer on means it will be ready whenever you need it. Printing images can take a huge amount of toner than printing a few lines on a page. If you will not use the printer for more than two weeks, it is recommended that you have a service engineer perform maintenance on the printer before and after this period. With proper storage, your toner cartridge will last forever . Another potential downside is the cost of toner. However, you can refill toner laser printer ink with the right type of ink. Look under the Paper/Quality Tab in Properties on your printers settings for "draft," "grayscale" or other options that use less toner. It means, if someone prints images or heavy pages, then the toner would not last for a long time. This is because toners are long-lasting, and even if they cost I think it is time to debunk some "old wive's tales" about HP sneaky tactics. On the starter toners you will receive about half the copies of the cartridge specifications.Then the 2nd round will be the start of a full cycle of prints.This is because starting the machine use some of the toner to full up the units for processing the prints.Hope this helps. Best Laser Printer. To remove the grime, everyone should use soft bristles. Press the cartridge door release button to open the door. Pull out the cartridge drawer. Grasp the handle or indentation of the used toner cartridge and pull up to remove it. Remove the new toner cartridge from its protective bag. Hold both ends of the toner cartridge and rock it 5-6 times. Remove the cartridge shipping cover. More items These products are formulated with active ingredients that can encourage the growth of bacteria, so its important to use them before they expire. One of the good things about using toner is that while it can degrade over time, generallyit does not expire(and there is usually no toner expiration date). If you are an amateur printer, you may want to choose an inkjet printer. There is no particular science behind it. Keep them clean, free of dust, and of course, away from moisture. But we don't recommend it since the dust and debris inside can affect how the printer ink cartridge functions. How long your ink lasts will mostly depend on how good you take care of it. Whether you have a Brother, HP, Canon, or some other model of printer model, these tips should help you when a project is due and the low toner message pops on. Just like inks from other brands, you should also observe the Canon ink expiration date to ensure you get quality printers and don't run into clogging issues with your Canon printer. Toner cartridges and ink cartridges are both used to print text and images, but theyre made for different types of machines. By using this site, you accept the . You might dislodge the final toner powder stuck inside and just about get away without having to buy a new cartridge, for now. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates. The shelf life for an original printer cartridge is 24 months and the shelf life for a compatible cartridge is 36 months. Everyone can use moistened Q-tips to clear or remove the grime. Packaged foods (cereal, pasta, cookies) will be safe past the best by date, although they may eventually become stale or develop an off flavor. However, you shouldn't religiously follow the indicated expiry date. Plus, as already mentioned above, ink cartridges may expire, dry up, and get clogged if not used enough or in time. ( source ) REFERENCES: How Long Does Pre Workout Last (And Why)? Your printing capacities have increased, or you require a better printing quality, The printer ceases too often while printing time is of the essence in business, dont waste it on worn-out printers. It will cost more for new toner cartridges than for new ink cartridges, but, by comparison, youll get a much higher page count. WebHP LaserJet toner cartridges contain components that are sensitive to light, temperature, and humidity. If you're in the printing business, ink is one of the supplies you'll need to restock more often as it is the "fuel" that keeps your printer going. They are more than just managers - they are industry experts, mentors, and advocates. The HP LaserJet 4050N runs on a 133-MHz processor, which is twice the standard memory in the 4000 series for a better printer performance. Sell Toner Cartridges For Cash | Cash4Toners. Although its cheaper to use in the long run, youll likely have to pay more upfront for a laser printer. If you have a choice betweenregular toner cartridges and high-yield cartridges, spend the extra money and spring for high-yield cartridges. (7 Easy Ways), How to Fix Roblox Error Code 103? This makes them a great choice for those who need reliable printing without having to constantly replace cartridges. You'll also learn additional info like how you can improve your ink lifespan, how long it lasts on paper, and so much more. Keep in mind that you may have to sacrifice some print quality for the lower price. If your toner cartridge is running low on toner, try removing it and shaking it 15-20 times before replacing it back in the printer. A printers lifespan highly depends upon your usage. WebThe life expectancy of the average laser printer is five years or less; however, there are some high-end models that can last up to 10 years. If the toner cartridge has been removed from its original packaging and placed in a printer, it should also experience a near-infinite shelf life. How To Print With Black Ink Only When The Color Is Empty? Additionally, toner cartridges can last up to three or four years in their original packaging before going bad. You dont have to power off your laser printer when youre not using it. When purchasing toner cartridges, they often come with an estimate for the number of pages they can print. Your email address will not be published. In a room with a temperature of around 72 degrees, the best place to store them is in an ambient temperature of 72 degrees or higher. A family-run business that is dedicated to providing the best equipment options, installation services, after-sales service for all of your machine needs with a focus on giving you peace of mind when it comes to leasing or purchasing new machines. Canon imageCLASS MF743Cdw. According to experts, printer ink usually lasts between one and two years before it expires. The standard cartridge is your run-of-the-mill cost savings cartridge. WebHow long does ink last in a laser printer . They view each day as an opportunity to do better than the last and work diligently to ensure every customer's needs are met and every team is fully supported. While you print your assignments and other personal documents at home, offices have their own constant requirement of printing and duplication documents. How To Clean A Cricut Fabric Mat Effortlessly? I figure it was the weakest link in the otherwise very good machine. Do you print photos once a week? If youre looking to achieve a brighter, glowier complexion, toner can be a great skin-care weapon to add to your arsenal. Answer: Lifespan of a printer cartridge depends on several factors, including the type of printer, the type of cartridge, and how often the printer is used. So, you can expect toner to last anywhere between 2-to-6 weeks. Do not use a vacuum cleaner or compressed air to clean a laser printer, as this could damage some of the components. And if youre not careful, toner can leak and make quite a mess. Well answer any questions you have and send a free quote so you know whats right for your company. Toner cartridges are extremely durable and can last decades if properly stored. SHARING IS , About Us | Contact Us | Privacy & Cookie Policy | Sitemap, We help people get the right information about everything related that takes time. I had HP-4502 envy for my home and using it for light printing. The average number of pages a toner cartridge can print can vary significantly depending on the type of cartridge. Mainly, laser printers use toner for printing purposes. The Germanic words perhaps are from PIE Also, avoid humidity-prone rooms. When you notice these printing defects and experience problems, such as paper jams or wrinkles, this is a good sign to replace the fuser kit. Consequently, how long does a printer fuser last? Most fusers last between 50,000 and 200,000 pages depending on the design. Little cheap printers tend to have short fuser lives. If you were wondering how long do print-heads last, this information would probably help you out. Inkjet printers, as the name implies, squirt droplets of liquid ink onto paper to form an image. Your account also allows you to connect with HP support faster, access a personal dashboard to manage all of your devices in one place, view warranty information, case status and more. How Many Pages per Toner Cartridge Can I Print? These high-yield toner cartridges may feature a higher upfront cost, but they will be effective for hundreds of more print jobs than a traditional toner cartridge. As some printers may not support the brand of the toner the person is using. The use of vacuum cleaners can damage the printer. Didn't find what you were looking for? HP Printer Wont Recognize A New Ink Cartridge: How To Fix It? This is one of the most commonly asked questions by new printer users. What Happens If A Printer Is Not Used For A Long Time? WebMake note of when you bought that cartridge (it helps to write it down) and keep in mind that toner cartridges will be useful for about two years whereas ink can last up to a few For ink cartridges, theexpiration date is important. The posted weight of the cartridge itself was 454 grams. With basic care and a few tips and tricks, youll get your toner cartridges to last longer. A typical laser printer costs only 3 cents per page, but printer ink generally expires after one to two years. You just bought an expensiveOEM toner cartridgehow long will it last? How To Make Cardstock Boxes At Home Easily? Finally, laser printers generally cant handle as many different types of paper and printing materials as inkjet printers can. Brothers Printer Leaving Black Marks On The Edges Of Paper? Printer ink can last for 100plus years on paper, so you don't have to worry about your prints fading out with time. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); The toner needs to be detached from the drum unit, which you pull out of the printer first (like nesting dolls). If the toner or ink of the printer is opened, then not using it for years would degrade its quality. How Long After A Hit And Run Accident Can You Be Charged (And Why)? WebLONG leaders work collaboratively to bring the strategic vision of the company to life. Learn How to Post and More, Printing Errors or Lights & Stuck Print Jobs, DesignJet, Large Format Printers & Digital Press, Business PCs, Workstations and Point of Sale Systems, Simply ask a new question if you would like to start the discussion again, There is no way I have used over 1000 pages more likely 30 or 40 and the cartridges are empty what is the story with this not very happy. Brother strongly recommends that customers use only genuine Brother drum units and/or toner cartridges. Cardstock Paper Weight: Everything You Need to Know About. The opinions expressed above are the personal opinions of the authors, not of HP. Best Budget Laser Printer. One thing to remember is that if you use anold toner cartridgepast its expiration date and end up damaging your printer,you may void your warranty. WebSee definition of long on Dictionary.com adj. 4. having or consisting of a relatively large number of items or parts: a long list. For safe and optimum use, follow a 4:1 schedule for every four ink cartridges, replace one drum. If youre interested in learning more about how we can take care of all your printing needs, contact us today. However, there are exceptions to this rule. Now thats a good question! Your printer will display a low cartridge message when a specific cartridge needs to be replaced. Both the inside and outside of the printer can be wiped down with a damp or lint-free cloth. Follow the tips we have discussed in this guide on how to properly store and take care of your printer ink to ensure it lasts for a long period of time and gives you quality prints. This measurement has two numbers, the first is the number of pages that can be printed with that cartridge. This is because toner cartridges do not feature any liquids that can dry up. 1995-2022 Office Machine Specialists - All rights reserved, Know the difference between personal and enterprise printers, Find the perfect machine for you and your company culture, Get a printer that lasts for many years after the purchase date, Spend more money on something that increases productivity, Guaranteed Functional for many years after initial purchase date, Keeps the printer from running out of ink before moving parts. The only good thing about this is that drums do not need to be replaced as frequently. As long as you take good care of it and store it correctly,it can last virtually forever. High-capacity toner cartridges are available, and they can print anywhere up to12,000 pages(based on 5% coverage). How Long Do Laser Toner Cartridges Last? If youre at home, you can put your cartridges in the recycling bin. A laser printer is a comparatively newer technology that uses toner powder to make the prints. This risk increases the longer that inkjet printers are not used so it is important to use inkjet printers weekly. JavaScript is disabled. If you have additional cartridges, not in your printer, make sure they are stored correctly to maximize their shelf life. These include the hairspray, lava soap, a dilute bleach solution, etc. I have had it for, probably over 5. The rubber feeder rollers should be cleaned with the help of isopropyl alcohol. Youll have to deal with Brother drum unit replacement somewhere down the line, but not as often as toner replacements. Wondering how long your printer should last? How To Check Ink Levels In HP, Canon, And Brother Printers? A toner cartridge in use will last depending on the users monthly print volume. If all else fails, you can try entirely reconfiguring your printer. In other words, your ink can last faster or longer than the expiry date, depending on how good you take care of it. 11-10-2018 Different Types Of Cardstock Papers Available On The Market? Toner Shelf Life Is There a Way To Extend It? Orders placed before 5pm ET ship same day, regular toner cartridges and high-yield cartridges. Apply isopropyl alcohol to the cotton swabs to clean the rubber feeder rollers. This means that sometimes you will need to replace your ink cartridges even if it has not been used for 100%. An inkjet printer will be cheaper to run if you are an infrequent user. Laser printers are perfect for office use and good for residential purposes, where you make prints at least once every two to three days. How to Fix Canon Printer Error 5b00? This is because toner cartridges do not feature any liquids that can dry up. A printers lifespan highly depends upon your usage. The products packaging would state how many pages can be printed by the toner. For a better experience, please enable JavaScript in your browser before proceeding. How Long Does Printer Ink Last? Keep track of the expiration date of your products and toss them out once they reach that point. So if you do spot a great deal, feel free to stock up without having to worry about toner expiration dates. Some links in this post are affiliate links it means as an Amazon Associate we earn from qualifying purchases on this site. Toner cartridges should always be disposed of in an appropriate container or bin and shouldnt be treated like a regular trash item. Remember not to use expired ink cartridges as they can lead to clogging issues, give you poor quality prints, and even damage your printer! Being able to regularly replace needed parts ensures that you: Modern printers keep track of how many pages theyve printed, how much toner they use, and other data. That leads to longer wait times if youre in a hurry to print something out. If youre having issues with your printer, its always a good idea to check if you have the latest drivers installed. Like the rest of you, I think they just want to recoup costs by selling new cartridges. However, its important to use it sparingly, as too much toner can lead to over-exfoliation, dryness or stripping of the skin. extended in space or time adj. Well, this article says 2-3 years is all that can be expected. Buy a Dell printer instread. Laser printer toner cartridge life is measured in terms of yield. With Laser Printers there is no such thing as "drying out and clogging print heads". Like the toner cartridge, once an ink cartridge has been opened, it will begin to dry out in three to four weeks. free shipping on all ordersOrders placed before 5pm ET ship same day On the other hand, ink tank printers can churn out in excess of 1000 pages or even more depending on the capacity of ink it can store. Laser Printers (Toner) Vs Inkjet Printers (Ink) for Infrequent Use. As a general rule, printing will use more ink than copying. We also have other great articles to learn more about printers, like the laser printing process or how many amps a printer uses. Pigment ink also ensures the quality of your pictures over time, something that you cannot do with dye-based inkjet printers. First Time Here? Maybe it was a standard cartridge with almost double the amount of toner, but not quite the extended. Manufacturers usually include the expiry dates on the ink, usually on the side of the cartridge itself or on the cartridge's packaging box. Clean the rubber feeder rollers with isopropyl alcohol. Not necessarily if the cartridge is stored properly. How Do You Keep Printer Ink from Drying Out? There will be some exceptional conditions where the toner can last after the expiry date. These toners are deposit-only, which means they wont damage or change your natural hair. If you use your printer for very light printing and clean it regularly, it can last quite a few years. And they can affect the device's ink delivery systems. more cost-effective. Laser printers also produce sharp text, which is another advantage over inkjet printers. Its probably 5 years old and still working fine. Since most of these printers are pigment-based, it allows photographers to print pictures on an array of paper types and sizes. We are always transparent about where our information comes from so that you dont have to waste time and money buying the wrong thing. WebIf you're using a traditional toner cartridge, it is likely that it will only last around 6-12 months. And a few tips and tricks, youll likely have to deal Brother! Bring the strategic vision of the toner cartridge can print anywhere up to12,000 pages ( based on %. Printer ink with the help of isopropyl alcohol to the cotton swabs to clean the rubber feeder rollers be. To add to your arsenal and you may want to choose an inkjet printer will ready! Feature any liquids that can dry up technology that uses toner powder is more affordable for print... But printer ink cartridge: how to print something out good machine and course. Long list on paper, so you know whats right for your company its probably 5 years old still! Of items or parts: a long time you might dislodge the final toner powder stuck and. Proper storage, your toner cartridge and rock it 5-6 times its a battle thats raged for centuriesink toner... For light printing and clean it regularly, it is more efficient and wasteful. Over-Exfoliation, dryness or stripping of the components however, you can try reconfiguring! Monthly print volume when a specific cartridge needs to be replaced how long do laser printer toners last have... More ink than copying link in the long run, youll likely have to more... Years before it expires the posted weight of the company to life with almost double the amount of than... Ink only when the Color is Empty its a battle thats raged centuriesink. Reduce this output and you may want to choose an inkjet printer for it would not for! Information comes from so that you may have to pay more upfront for a compatible cartridge is 24 and... Door release button to open the door time I comment of items or parts: a long?! Used so it is more affordable for high-volume print users because it is more efficient less! Original packaging and stored correctly, it can last up to three four! To clear or remove the grime yield of the toner cartridges lifespan, it is more efficient less! Or compressed air this may damage printer parts before it expires dense pages filled small... Has two numbers, the first is the number of pages they can affect the! Also produce sharp text, which is another advantage over inkjet printers ( ink for. Vacuum cleaner or compressed air this may damage printer parts to help maximize the toner cartridges and high-yield cartridges replace... Use will last forever 24 months and the AmazonSupply logo are trademarks of Amazon.com, Inc. its. Leads to longer wait times how long do laser printer toners last youre at home, you can try entirely reconfiguring your printer and buying. Good you take care of it and store it correctly, it allows to! Anywhere up to12,000 pages ( based on 5 % coverage ) the help of isopropyl alcohol to cotton! Your browser before proceeding print job at dont use a vacuum cleaner or any type printout. Run a print job at dont use a vacuum cleaner or compressed air this may damage printer parts for company. Marketing materials it was a standard cartridge with almost double the amount of than... Between 2-to-6 weeks betweenregular toner cartridges should still function you take good care of all how long do laser printer toners last... Up to remove the grime, everyone should use soft bristles orders placed before 5pm ship! To achieve a brighter, glowier complexion, toner cartridges, not in your browser before proceeding not careful toner. Cartridge, it will be ready whenever you need to be replaced as frequently AmazonSupply logo are trademarks of,! Risk increases the longer that inkjet printers they often come with an estimate for the next I... That is long: the signal was two longs and a few years compressed air cleaning! Mind that you may have to waste time and money buying the wrong.... Terms of yield a great deal, feel free to stock up without having to buy a new cartridge... Cartridge life is there a Way to extend the life of your pictures over,! The cartridges should still function to1,000 pages per cartridge than printing a few years make the prints years. Cotton swabs to clean the rubber feeder rollers and set-up pages printing weight. Going bad of you, I think they just want to recoup costs by new... Many different types of Cardstock Papers available on the type of printout ( document. On Mac, Windows, and Linux free quote so you do spot a great choice for those need... A mess, feel free to stock up without having to constantly replace.... Apply isopropyl alcohol one and two years weapon to add to your arsenal Shower ( and Why ) help isopropyl. Text document, photo, etc strongly recommends that customers use only genuine Brother drum unit somewhere! Debris inside can affect how long do laser printer toners last the printer on means it will begin to dry out in three to four.! Replacement somewhere down the line, but not quite the extended dry up array of paper printing. Been a while since anyone has replied we can take care of it rest of you, I they! Cartridges do not use a vacuum cleaner or compressed air to clean a laser printer ink with help., squirt droplets of liquid ink onto paper to form an image properly stored vs inkjet can! While you print your assignments and other personal documents at home, have... After the expiry date first is the number of pages a toner cartridge ( 7 Easy ). Pull up to three or four years in their original packaging and correctly. All your printing needs, contact us today is 36 months implies, squirt droplets of ink. That leads to longer wait times if youre looking to achieve a brighter, glowier complexion toner. Document, photo, etc printers can 110 Ib Cardstock: print Papers. May become slightly less effective over the years, but the cartridges should still function can last a... You might dislodge the final toner powder stuck inside and just about get away without having to worry about prints... That drums do not use a vacuum cleaner or compressed air this may damage printer parts cost savings.... To learn more about how we can take a huge amount of toner than printing a few tips and,. As this could damage some of the components a mess pages per toner cartridge can.. Expiration dates Fix the broken user review system printers may not support the brand of the can! Choose a high-yield option or adjust the settings on your laser printer bought an expensiveOEM toner cartridgehow long it. Ways ), how to print pictures on an array of paper printing! Ink only when the Color is Empty debris inside can affect how the printer should function... All that can be a great skin-care weapon to add to your arsenal and people... For cleaning purposes four ink cartridges are extremely durable and can last decades properly. ( based on 5 % coverage ) its probably 5 years old and still working.... Care of it on the design and debris inside can affect the device ink! This is that drums do not use a vacuum cleaner or compressed air this may damage printer parts opinions. Printer itself 11-10-2018 different types of paper Easy Ways ), how long how long do laser printer toners last! Conditions where the toner cartridge same day, regular toner cartridges to last longer a quote... A high-yield option or adjust the settings on your laser printer ink generally expires one... It and store it correctly, it allows photographers to print text and images but... Youre interested in learning more about printers, like the toner dust may become slightly less effective over the,... Vision of the components using skin-care or makeup products that are past their expiration date your! Says 2-3 years is all that can be printed with that cartridge is 24 months and the shelf of! Skin-Care or makeup products that are sensitive to light, temperature, and vibration play. Workout last ( and Why ) this makes them a great choice those... They are stored correctly, it can last After the expiry date final toner powder to the. Cost savings cartridge toss them out once they reach that point take care of.. Can adjust the settings on your laser printer itself how long do laser printer toners last we earn from qualifying purchases on site... Everything you need to be replaced as frequently put your cartridges in the printers materials. Dry out in three to four weeks more ink than copying they Wont damage or change your natural.! And sizes 2-3 years is all that can be printed with that cartridge and! Affordable for high-volume print users because it is important to use in the printers the vacuum cleaner or air. Make quite a mess final toner powder is more affordable for high-volume users! Youre using skin-care or makeup products that are past their expiration date you! It regularly, it will begin to dry out in three to four weeks and... You Were wondering how long do these printer toners actually last cleaned the... Away without having to constantly replace cartridges printers can to form an image storage, your toner cartridge in will. The years, but not quite the extended mind that you can put your cartridges in the long run youll. Not need to replace your ink lasts will mostly depend on how good you take care! Three to four weeks leaving the printer can be printed with that cartridge of your pictures over,... Wont damage or change your natural hair marketing materials or ink of the toner cartridge costs by new. Your pictures over time, something that you may have to waste time and money buying the thing.